The project presented substantial planning challenges. The site sits within the Blackpool Enterprise Zone – a strategically protected employment area where planning policy strongly resists non-industrial uses. Leisure development at this location directly conflicted with adopted Local Plan policies safeguarding employment land. Studio FRI led the planning strategy, developing a robust, evidence-led justification that repositioned the proposal as a catalyst for regeneration rather than a loss of employment function. The case demonstrated how reactivating a long-vacant building would enhance the local environment, support health and wellbeing objectives, and introduce a unique, inclusive sporting use to Blackpool for the first time. Following detailed consultation and formal publicity through statutory press and site notices, Blackpool Council granted planning permission as a departure from the development plan, approved on a temporary seven-year basis. The decision represents a clear example of how strategic planning advocacy and design intelligence can unlock development where policy constraints would otherwise prevent change.